As a company Modern Persian Kitchen had never used email marketing as a tool in growing sales. With the launch of the new website in Feb 2022 it was decided that emails should be a part of our advertising strategy moving forward.
Using
Klaviyo to design, create and develop emails I have designed a constant stream of communication with our customer and subscriber base.
Through the use of campaign based emails we could send offers, give news, advertise products and share recipes. I also built groups based on our subscriber audience base to target with different campaigns based on their individual needs and interests.
Using flows also allowed us to create a welcome series once a customer had ordered encouraging them to order again, cross sell products, chase win back opportunities and retarget abandoned cart leads all through automation.
Tracking the analytics across campaigns and flows allowed me to keep track of different group emails and the open rates and to see the success of each email itself. I then used this data to strategise and target in response to drive further sales.
With the use of email marketing we generated an additional £1800 of sales in the first month alone.
Using Instagram as another platform to drive organic traffic, I tailored the offering we had built to expand and engage customers in an interesting way. Basing a strategy around the community we had built I focused on reels to provide content across a variety of different topics, taking the focus away from product only shots and refocusing on reels based around our story, family life, recipes and short ad spots posting from a first person narrative.
