As a family company we know the value and importance of our customers and community so crowdfunding proved to be a vital role in our journey. Not only did it give us the opportunity to raise funds, it allowed us to build a network of advocates for the business and advertise our offering on a renowned worldwide platform.

What is most commonly the case in start up's, utilising skills in-house across a variety of different sectors is what is needed in order to grow. Being the Creative Director Co-Founder of the business, I took on the role of crowdfunding lead which involved developing a pitch campaign to secure funding in order to allow for company expansion.

Having never raised funds before, I enrolled in a training course with ISQ Crowdfunding that involved months of detailed development, business analysis and understanding which in turn allowed me to put together pitch materials, financial forecasts and reports to present on the public facing platform.

I also worked hand in hand with a videography company to concept and feature in a campaign video, giving insight into the business offering while also ensuring it encapsulated our tone of voice as a business from our families story to our heritage values.

On campaign launch I then lead the pitch push for investment through social platforms, CRM and one to one meetings, calling on our customers, social following, friends and family, resulting in £88,000 investment from 159 investors at a total of 6.8% equity released in total.

View the full campaign on Seedrs here and the full pitch document here.