Direct to customer sales were a large proportion of the MPK offering therefore having a smooth customer journey to cart is key. Recognising this I moved platforms from Squarespace to Shopify to help Modern Persian Kitchen grow and provide a more effective offering.

Squarespace was a great platform to get going on initially when we started, however there were a myriad of pain points being experienced on a day-to-day basis that could be solved by switching to Shopify. So after researching the proposition I took the leap into learning a new platform software to allow us to create the new site in-house.

Building the new site in Shopify while migrate customer content I also moved over some of the original content, but redesigned and developed the structure of the user interface to allow for a quick and smooth transition to cart. A template was used for basic structure and some features, but I created most of the UI from scratch, with code injections and widgets to allow for custom development where needed.

Wanting to launch with a bang I also developed new offerings such as a refer a friends scheme, rewards incentives and a blog section, giving news, recipes and insight into family life, which in-turn also helped to drive organic traffic and appeal to our customer base.

The build resulted in an increase in sales, site traffic and organic SEO. It not only proved a success on the customer facing side, but gave the business flexibility on the backend, allowing for easy product placement, analytics and stock control.

View the Modern Persian Kitchen site here.