A modern wedding design company with a focus on stationery and styling
DESIGN | BRANDING | WEB | SOCIAL | CONTENT
The story From a young age I had a passion for paper, combining this with my experience in design I created Nat's Paper Studio in 2017. This business focused on wedding stationery working with private clients and planners to create a personal style that fit each couple perfectly on their wedding day.
Brand: Building up a recognisable brand putting myself at the centre of the offering. With a tone of voice centered around "Natalie" as the brand and service offering, giving an insight into my lifestyle and offering a personalised one on one service throughout the process.
Design services: As the sole designer of Nat's Paper Studio, producing designs and creative which were either bespoke or part of a House Collection template for individual clients, wedding planners and wedding venues. This also included producing my own creative in order to push the brand across the board and at events such as wedding showcases and venue fairs.
Using our own wedding as a sounding board and example of creative and styling
Web design: A fully functioning website build in Squarespace, with a small e-commerce section, but with a main focus on showcasing creative and a portfolio of work.
Product photography: Creating my own shoots and creative setups in house to push my products and designs in a new, slick and stylish manner in a bid to stand out from the traditional wedding creative crowd.
House collection & bespoke creative: Building a set of distinctive House Designs that are semi customisable for clients to be able to choose from. I would then customise the colours, copy and finishes of these to suit the needs of the clients. Working on bespoke creative from start to finish to bring to life the clients vision. With bespoke and house collections I would then liaise with companies to print and produce the design elements. In most instances this would then involve further craft to bring the elements together and to produce the final product.
Product photography: Creating my own shoots and creative setups in house to push my products and designs in a new, slick and stylish manner in a bid to stand out from the traditional wedding creative crowd.
Social media & strategy: Driving organic traffic without paid media was key to my strategy in growth, using social media platforms to push creative online. Further to this, working closely with stylists, venues and wedding planners to create styled shoots which contributed to blogs, collaborative posts and magazine editorials.
