The Story
Taking it back to autumn 2013, a group of friends and I created this site to channel our opinions on work and life, while also driving support for females in advertising. Following the musings of an eclectic mix of talented writers, we covered work life with the latest campaigns, design trends, career advice, brand reviews, industry opinions and tool kits. On the flip side, we talked about all things play with healthy living, style inspiration, interior ideas, travel guides and updates on the best bars, eateries and activities London had to offer.

Through the years we were dedicated to building a strong presence which allowed us to drive support and inspiration for ad-curious folk, alongside offering lifestyle and well-being tips for city-savvy socialites. I have lead this project from the very start as brand and creative lead throughout.

Design lead: This site was a passion project created while working in ad agencies. I worked solely to create the branding, overall look and feel and website design. Working with one of the team I managed the brand strategy, coming up with tone of voice, core values and our offering to be used across web, social and print. After it's initial conception on Wordpress I worked with a dedicated developer to move the blog onto a server to create a bespoke template and design.